Hello. Today, I want to kick off a series of videos on AppDingo, our communications app.
When you think about, you know, wanting to send messages out to your customers, you’ve got a few options. Probably, the first thing that comes to mind is email newsletters. They’re very easy to send out, everyone gets whatever message you have— it seems like a great solution. Unfortunately, there’s really no sense of urgency on checking those messages. Some people might check them once a week, some people once a day, sometimes once a month, so it’s hard to say when they’re actually going to receive that message— if they even do. You might get trapped in the promotions tab on Gmail, you may not make it through spam filters. There’s a lot of noise, just a lot of noise in that channel, and not everyone’s reading all those messages.